Ideas

As a group we have discussed ideas in person and on friday morning we decided we were going with the 15 stages to climate cooling, and that is still the plan, me (Adam) and rob have been in the studio and discussed the ideas that we have had, we have decided to take a different approach than what we originally intended, the original idea of the city lights going out at night and then seeing the effect of what light pollution had to the night sky, we liked this idea but didn't think it had enough impact and started thinking about how we could improve the idea but staying to the basics of it at the same time, we both agreed that the idea has to really make people stop and think.

outlines of new idea.

we did some research on effective campaigns for other types society problems such as road safety, smoking and drinking. The campaigns that stand out in peoples minds highlight the truths and get straight to the point in a visually creative way.

our idea is to treat carbon build up as a visible infection or tumor so the viewer can see the effects of there actions effecting them as they continue to avoid the problems of climate change, its not pretty and presents the viewer with a visual representation of carbon emissions.

after doing some more research i realized that agency's that are trying to fight the causes of climate change keep saying you might not see the effects of climate change but your children will and so will there children, and this gave me the idea of instead of the carbon tumor effecting people as they help create climate change, you see children with these tumors and babys being born with them already in place.

thinking about the way it could be shown i got thinking about how Americans thought that a real alien invasion was happening after the story of war of the worlds was read over radio, we could present it in a similar fashion, looking adverts for problems in Africa, news announcements, government broadcasts. i dont know if it would work but its just an idea.

Adam