Plan

Start of by giving our reason for the approach we have taken.
we want hard hitting information instead of the trend of its 'cool' to help which isn't working and we need cut down the average british persons carbon emissions of 11 tons, and a country average of 558,225 tons.

which step we have chosen from the 15.
face your elephant.

reason.
we wanted a hard hitting visual impact and as its about each persons build up of carbon emissions, we decided we could visually create something that was strong enough to make people stop think and remember what the advert is about.

The idea.
using the carbon build up we wanted to show it as a visual build up created by each person, but one that doesn't link directly to them but to the newest generation arriving as they are the ones that are going to have to deal with the problems of climate change.

How we are going to do this.
It will start of as typically as possible in a maternity ward showing babies (with only small marks on there skin) with there parents (will be a single panning shot of various babies and mothers but as it goes through it will be interrupted by people leaving lights on, appliances on, standby being used, and other forms of carbon emission causing situations, after each one of these appears, it will show the tumors starting to grow and deform the child (elephant man style) after that has happened show more children but all of them are like that, fades to black and information appears.

Whilst talking through this idea show the storyboard, will have it so you need to change storyboard image yourself so it will go at your pace, when you get to the part about how the tumors will look you then hand out the sheets with the images of tumors and ill babies so they can visually see how horrible it will look. Finally when you get to the part with the imagery fading to black and the type appearing say something along the lines of then finally the words blah blah blah will appear aimed at everyone and hitting home the message of what they have just seen. then the proposition of together we can stop climate chaos then finish on that.

Adam