Final Idea

We had to choose one of the 15 steps to climate cooling, and have gone with 'Face your elephant', in convosation me and rob decided that we wanted to create an advert that stopped going with the trend of, "climate change is happening, you can help if you want to" and create an advert that says this is happening and makes people think that they need to start helping now instead of later.

'Face your elephants' is all about how all your carbon emissions build up, we thought the best way to tackle this would be to show this build up as a visual representation, and so came the idea of a tumor type growth building up on/underneath the skin changing the appearance of its host, whilst doing research one recurring bit of information was that it may not effect us but it will effect our children and even if we think we are doing good for them we are creating a poorer quality of life for them, this is why instead of the build up created by people effecting them it will effect babies.

We are going to show this by showing babies in a maternity ward, normal at first but then its going to show clips of people leaving lights on, appliances on and on stand by,but as this happens your going to see the build up happening to the babies, changing and distorting there visual appearance until they become similar to that of the image of the elephant man, the reason for showing this type of build up is because of the step ''face your elephants' it helps tie it into the visual representation of how we perceive the elephant in human form.

After you see the main imagery it will fade to black and some hard hitting information will appear on the screen that will relate the imagery to every person not just parents.

Adam