The Infant Ward Idea

The Infant Ward Idea

The particular aspects of the idea that make it one of my favourites is the fact that it is using a shocking imagery to catch attention of the target audience (us).

The reason I believe this is important because this sort of ad has been so successful in the past, particularly in campaigns brought about primarily to create awareness for a particular course i.e. smoking, drinking and driving, not wearing seat belts ect, examples of these advertising campaigns can be seen through early post in this blog.

Also most of the time the ad is accompanied by some statistics that in them selves are shocking in there own right, mostly because there facts and the viewer can’t argue there truth.
This is what we plan to do at the end of our advert, show the viewer some hard hitting shocking statistics that the viewer can not choose to believe because they are fact, it will be more a matter of the viewer can choose to ignore them, but after the imagery in the advert the idea is that the viewer would feel to guilty to pay no attention to the message?

I believe our group has come up with a strong idea, this should produce with the harsh imagery and hard statistics, a advert hard to just forget.

Posted By
Matt Saint